EXISTING MARKET:
When I interviewed three customers in my existing market,
they thought it would be awhile before anything would be done with parking in
Gainesville. This issue is a big deal for students who go to the University of
Florida and park on campus/park on the street in Gainesville. After talking
about my venture with my customers that would fit the market, they all agreed
that I should plan on making an app. It makes sense to create an app for people
to have easy access to figuring out the parking situation and figuring out what
is available.
NEW MARKET:
After interviewing people that do not apply to my current
market, they believe my product wouldn’t be much use for them within Gainesville,
but if this was available in other places they would be able to use this
product. They think that this would help customers like them in busier cities. I
was not very surprised at the fact that people that are not college students
are not interested in using this product that would currently be available in
Gainesville. I think this new market could exist if this product existed
elsewhere.
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